Giovanni Rojas, visual and plastic artist from Bogotá, invites us to rethink fashion not just as a utilitarian element, but as a visual language laden with deep meanings. His work, which explores the relationship between art and design in fashion, challenges us to look beyond the suit as a mere garment, proposing that, in its fragmentation, the dress becomes a reflection of human identity, always in constant transformation.

Through his drawings, Giovanni merges precision and freedom, exploring the tension between technical control and free expression. The fabric, treated like paper, and the texture of the canvas reflect an attempt to master the unpredictable while accepting the inherent imperfection of humanity. In his work, monochrome, with shades of gray, evokes the ambiguity of human nature, a space where opposites coexist: the visible and the invisible, what we are and what we aspire to be.

The repeated patterns and lines that structure his works not only compose images, but also invite reflection on symmetry, transgression, and fragmented identity. In three-dimensionality, the garments seem to come to life, overflowing the plane of the canvas and questioning our perception of the physical and the symbolic. Rojas transforms fashion into a field of philosophical exploration, where clothing ceases to be a static object and becomes a vehicle for self-knowledge and expression.

Since 2017, Giovanni has created series that address the female portrait through fashion advertising images, merging drawing and painting with techniques such as graphite, enamel, and watercolor. In his most recent works, written words intertwine with his drawings, expanding the possible readings of his pieces and creating a dialogue between visual and symbolic meaning. His minimalist aesthetic underscores the search for a simple yet profound expression.

The exhibition of Giovanni Rojas invites us to view fashion and identity as a process in constant becoming, a space where transformation is the only constant. With each work, the artist reminds us that fashion is not just a way of dressing, but a way to tell our story, our identity, and our aspirations.

Visit us and discover how Giovanni Rojas redefines the relationship between art, fashion, and identity.